The feeling in the air or the car air fresheners` market

The company which decided to make its presence in the home air freshener market is Dr.Marcus International Sp. z o. o. It extended its range of products with home fresheners SENSO HOME PERFUME in three aromas: Green Tea, Grapefruit and Floral Bouquet. The product is supposed to play a dual role: to freshen air and to decorate. “Even though in case of car air fresheners most sales are related to such most popular aromas as Anti-Tobacco, Lemon, New Car, Ocean, Vanilla, month by month we watch sales of perfume-based product increase. In response to such market demand, this year Dr.Marcus International launched Senso Passion and Senso Racing lines. Their scent formula is based on compositions used by global perfume leaders” – says Michał Jackowski, Project and Marketing Director in Dr.Marcus International Sp. z o.o.

Apart from the said products in 2007 the car freshener offer featured the first membrane-technology products – Dr.Marcus Furious, Senso Diabolo and Senso Sublimate. As Michał Jackowski announces, these are not the last novelties of the company.